I'm a huge Seth Godin fan, and think he'll eventually be seen as one of the most important thinkers/writers in the digital age, right up there with the likes of Tom Peters and Peter Drucker. I've read almost all of his books, and I think his latest Linchpin is his best ever, and is probably the best book I've read in years.
It's not just about how to succeed at work and what to do, it's about how to live a life and how to be. it's about the choice that everyone has about whether to lead, follow, or get out of the way. He explains how the factory system of the industrial age and the school system invented to support it helped create a nation of obedient followers, and today how a person with an idea has the "means of production" in their laptop. He explains how the world has changed and today it's possible for your job to be your platform in which you practice your "art" and how to shake the fear and overcome "the resistance." He gets into the reason people connect through "gifts," and honestly talks about what to do when things don't work out as planned as well as when they do.
He definitely walks the talk - he innovated with early readers and raised $100K for the Acumen Fund in the process, his book launch was an exciting live event in New York, and he's created a social media book tour. So it's no surprise that as I write this a week after the launch, Linchpin hit the New York Times best seller list and was the number 37 best selling book on Amazon. Go get a copy.
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